IT之家 4 月 13 日消息，美国司法部于本周三宣布，Nate 的创始人兼前首席执行官 Albert Saniger 被控欺诈投资者。Nate 是一款声称能提供“通用”结账体验的人工智能购物应用，然而，其背后的真实运营模式却与宣传大相径庭。
Nate 成立于 2018 年，从 Coatue 和 Forerunner Ventures 等投资者处筹集了超过 5000 万美元（IT之家注：现汇率约合 3.65 亿元人民币）的资金，其在 2021 年完成了一轮由 Renegade Partners 领投的 3800 万美元 A 轮融资。
该应用声称用户可以通过单次点击从任何电子商务网站购买商品，这一切都得益于人工智能技术。然而，美国司法部纽约南区检察院却指出，Nate 在很大程度上依赖于在菲律宾呼叫中心工作的数百名人工承包商来手动完成这些购买，而非真正依靠 AI 实现自动化。
据称，Saniger 在筹集风险投资时声称 Nate 能够“无需人工干预”进行在线交易，只有在 AI 无法完成交易的极端情况下才会有人工介入。尽管 Nate 确实获得了一些 AI 技术并聘请了数据科学家，但美国司法部声称其应用的实际自动化率实际上为 0%。
2022 年，《The Information》曾对 Nate 大量使用人工承包商的情况进行了调查。当时，Saniger 未对置评请求作出回应。目前，他已不再担任 Nate 的首席执行官，其 LinkedIn 资料显示自 2023 年起他已成为纽约风险投资公司 Buttercore Partners 的管理合伙人，而该公司也未对置评请求作出回应。
美国司法部的起诉书指出，Nate 在 2023 年 1 月耗尽资金，被迫出售资产，导致投资者遭受了“近乎全部”的损失。
Nate 并非唯一一家被指控夸大其人工智能能力的初创公司。2023 年，《The Verge》曾报道，一家所谓的“AI”免下车软件初创公司实际上也主要依靠在菲律宾的人工来运作。更近一些，据《Business Insider》报道，AI 法律科技独角兽公司 EvenUp 也大量依赖人工来完成工作。
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https://pikman.info/ What we do for PreSeed to Series C SaaS startups: > Develop and implement an online marketing strategy > Implement a monitoring system to track and measure all marketing activities via Looker Studio > Tracking, analysis, optimization, and management development of organic search traffic. > Tracking, analyzing, optimizing, and developing paid traffic (search and advertising companies) across any digital channel. > Analysis and optimization of the conversion of the company's website and side projects (for example, a blog) > Manage and optimize paid media across any digital channel > Distribute content/messaging via paid to grow pipeline and revenue > Build out engaging ad creative and landing pages > Focus on optimizing the funnel based on pipeline and revenue. > Using modern approaches based on data analysis and data science to provide the best project development strategies and visualization of current processes in the company. > Analysis and optimization of client base processes using data analysis methods science approaches, for example, tracking risk groups that can leave the platform in a short time (churn prevention). > cold outreach, inbound, account-based marketing, content marketing
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